• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

So Good

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters (Graphic Design) / 2015

Celebrating Malaysians' love for KFC, BBDO Proximity Malaysia created a poster campaign that depicts happy grins in the shape of KFC products. Leveraging on KFC's 250 outlets across the nation, the posters cut through the litany of price-focussed messages to remind customers why they love the brand.

  • So Good
  • So Good
  • So Good

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again