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Award: Wood Pencil

Wood Pencil / Graphic Design / Posters (Graphic Design) / 2015

Celebrating Malaysians' love for KFC, BBDO Proximity Malaysia created a poster campaign that depicts happy grins in the shape of KFC products. Leveraging on KFC's 250 outlets across the nation, the posters cut through the litany of price-focussed messages to remind customers why they love the brand.

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