In the most significant information design project to be undertaken in New York City in a generation, the NYC Department of Transportation appointed PentaCityGroup, led by City ID, to develop a citywide standardised wayfinding system. WalkNYC is designed to help the 8.5 million residents and 50 million annual visitors to walk, bike and use public transit by presenting new types of information with a unified visual language. The system is designed to enable seamless journeys, with all products featuring a consistent identity inspired by NYC and its iconic subway system.
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