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Tourists

Award: Yellow Pencil

Yellow Pencil / Graphic Design / Posters (Graphic Design) / 2015

The Pinacoteca do Estado de São Paulo is one of Brazil's most important art museums. Taking advantage of the tremendous tourist influx during the 2014 FIFA World Cup, F/Nazca Saatchi & Saatchi promoted the museum's collection by spreading posters across São Paulo's subway stations that emulated the subway signage of other countries.

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