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Award: Wood Pencil
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2015
Formerly known as Toren Overhoeks and the Shell Tower, A'DAM Toren is a landmark building in Amsterdam. What was a business complex is currently being redeveloped into restaurants, bars and offices for the music/creative industry. Hanging for over eight months, the banners, created by the Stone Twins, became a new cultural landmark in Amsterdam. The vivid design and arresting typography highlights the titles of iconic songs, reflecting the core business of the developers and their ambition to transform the tower into an epicentre for the music/creative community.
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