This spot tells the story of one man's ill-fated pursuit of a woman throughout history. Beginning in the prehistoric era, a young man attempts to catch the attention of a pretty girl, only to be torn away from her by a rogue iceberg. The story repeats itself again and again, the guy's advances thwarted in a series of historical and increasingly spectacular ways. The eruption of Mount Vesuvius, the sinking of the Titanic and the Vietnam war protests all play a part in preventing him from reaching her. But, finally, at a modern-day gas station convenience store, our protagonist douses himself in Axe and his soulmate suddenly appears.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.