• Loading…

Learn the Hard Way

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials / 2015

In collaboration with CHI & Partners, the Prince's Trust launched Learn The Hard Way, a campaign challenging the preconception that disadvantaged young people don't have the skills required to get into work, education or training. A TV spot told the hard-hitting stories of young people living through abuse and misfortune. In the piece, young people use words and phrases typically found on CVs to convey how they deal with adverse scenarios. To extend the film's message, CHI created a LinkedIn profile for Lois, the homeless girl featured in the film. She connected with some of the biggest names in the business world and invited them to view her video CV and endorse her skills. The campaign gave meaning to clichéd business expressions, and highlighted the amazing potential of vulnerable young people.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again