• D&AD Awards 2020
    Now open for entries
  • Now open for entries
Get the entry kit
  • My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Chokeables

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials / 2015

In the UK, 79% of parents don't know the correct technique for saving their baby from choking. BBH London created a film that teaches this first aid technique, brought to life by the Chokeables, a group of animated choking hazards. The spot sees a small princess toy, a pen lid, a jelly baby and a peanut join forces to show the simple steps to save a choking baby's life. The humorous and engaging film presents the information in a simple and memorable way, encouraging viewers to share it with as many people as possible. Just two months after launch, the video had been viewed 6.4 million times and 32 lives saved have been attributed to seeing the film.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again