In the UK, 79% of parents don't know the correct technique for saving their baby from choking. BBH London created a film that teaches this first aid technique, brought to life by the Chokeables, a group of animated choking hazards. The spot sees a small princess toy, a pen lid, a jelly baby and a peanut join forces to show the simple steps to save a choking baby's life. The humorous and engaging film presents the information in a simple and memorable way, encouraging viewers to share it with as many people as possible. Just two months after launch, the video had been viewed 6.4 million times and 32 lives saved have been attributed to seeing the film.
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