This spot is a graphic celebration of love. Specifically, love for the MacBook Air. It showcases the countless ways owners have personalised their laptops, and made them uniquely theirs. Beyond mere personalisation, the 30-second spot revels in the limitless ways people interact with the Apple logo. The result is a strange, beautiful and clever reflection of pop culture, set to the music of Hudson Mohawke.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.