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Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials / 2015
This spot is a graphic celebration of love. Specifically, love for the MacBook Air. It showcases the countless ways owners have personalised their laptops, and made them uniquely theirs. Beyond mere personalisation, the 30-second spot revels in the limitless ways people interact with the Apple logo. The result is a strange, beautiful and clever reflection of pop culture, set to the music of Hudson Mohawke.
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