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Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials / 2015

This spot is a graphic celebration of love. Specifically, love for the MacBook Air. It showcases the countless ways owners have personalised their laptops, and made them uniquely theirs. Beyond mere personalisation, the 30-second spot revels in the limitless ways people interact with the Apple logo. The result is a strange, beautiful and clever reflection of pop culture, set to the music of Hudson Mohawke.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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