Brady Bunch
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials / 2015
For the 2015 Super Bowl, Mars needed to give its existing Snickers campaign a fresh approach. BBDO New York took the familiar story You're Not You When You're Hungry, and set it in a new environment: an episode of classic American sitcom The Brady Bunch. In the spot, hunger had led typically sweet teenager Marcia to become action movie star Danny Trejo. A Snickers swiftly brings Marcia back, before we see her sister Jan is now Steve Buscemi.
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