For the 2015 Super Bowl, Mars needed to give its existing Snickers campaign a fresh approach. BBDO New York took the familiar story You're Not You When You're Hungry, and set it in a new environment: an episode of classic American sitcom The Brady Bunch. In the spot, hunger had led typically sweet teenager Marcia to become action movie star Danny Trejo. A Snickers swiftly brings Marcia back, before we see her sister Jan is now Steve Buscemi.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.