D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Beds

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2015

We sleep in many different beds throughout our lives. But, however luxurious, none of them compare to our own. This epic and ethereal spot for IKEA, follows a dreaming protagonist as she falls through the sky in search of the perfect night's sleep. She encounters a variety of uncomfortable beds before eventually finding her own. MJZ London produced the graceful piece, which richly conjures the dreamlike state of the protagonist whilst reinforcing IKEA's belief that we should make our bedrooms everything they can be.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again