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The Joy of Storage

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2015

This whimsical film follows a flock of hundreds of t-shirts in search of their home. Conceived by Mother and directed by Blink's Dougal Wilson, the piece sees t-shirts move like migratory birds. Swans and starlings were among the many nature references explored to create the initial CG models, which were used in combination with puppetry. The spot was shot in multiple stunning locations. Travelling through various inhospitable environments, the t-shirts eventually find their home inside a perfectly organised wardrobe.

  • The Joy of Storage
  • The Joy of Storage
  • The Joy of Storage

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