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Daily Drama

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2015

Cars don't bring out the best in people. Drivers scream and shout and swear every day, in every city, on every road. They shriek because they're stuck in traffic. They screech because nothing's moving. They curse because nobody else can drive. The key takeaway from this spot is that if you want drama, you take the car. Through a montage of bombastic music and contorting faces, without even showing a train, the ad effectively communicates the ease of travelling with German Rail.

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