Opening a can of Kickstart releases energy into the world. In this glorious film from BBDO New York, that energy is several thousand rockets launching into the night sky. The spot was shot with over 30 cameras, including high-speed digital cameras, film-style digital motion picture cameras, DSLRs and HD camcorders. Drones were used to capture footage deemed too dangerous for aircraft. No compositing or significant post-production took place. The entire shoot consisted of just two takes, separated by twelve hours. Each take launched over 3,000 rockets and lasted only eleven seconds.
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