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Adventure Awaits

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2015

Adventure Awaits is a call to arms encouraging cooks to embark on exciting cooking adventures with Lurpak. Produced by Blink, the film presents cooking in a way evocative of the ultimate adventure: space travel. Hobs flare like rocket boosters. Pilot lights blink like those in spacecraft cockpits. And egg yolks crash into mounds of flour like meteorites into Earth. The piece was made using models, 3D animation, miniature cameras, cranes and motion control. It borrows from the rhetoric of inspirational speeches, rallying cooks to embrace new frontiers in the kitchen.

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