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Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015

With a sprinkling of Kim Kardashian, a dash of J. Lo and a large serving of Beyoncé's Single Ladies all channelled into a middle management bloke from Croydon, this film illustrated just how epic you might feel if you saved with MoneySupermarket. The 60-second spot sees a man named Dave strutting around town in a pair of denim hot pants and sassy high heels. Onlookers are stunned by Dave's pronounced rear, and he gets a nod of approval from original X Factor judge Sharon Osbourne. The #EpicStrut hashtag created a cultural phenomenon online, and drove the highest concentration of traffic to the MoneySupermarket website ever recorded.

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