Typically, air freshener ads contain lots of clichés. To set Air Wick apart from its competitors, Droga5 created Home is in the Air, a spot that tells the story of how air ties homes together. Shown from the visual perspective of the air itself, the film takes viewers on a journey around a home, through the breeze in the kitchen to the whirling ceiling fans, under the sofa, up the stairs, through air vents and floorboards and back to the living room. Droga5 built a custom camera rig, breakaway set pieces, and scale models to execute the sweeping viewpoint that makes the spot so captivating.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.