• Loading…

Epic Denim

Award: Wood Pencil

Wood Pencil / Direct / Art Direction for Direct / 2015

Each year denim brand Mustang hosts an exclusive dinner at the Bread & Butter trade show in Berlin. This 2014 invitations were less than conventional. Created by Kolle Rebbe, the invitations took the form of a pair of jeans, folded and bound into a 10-page book. Stitched illustrations and texts told of the old legends and recent successes of the Mustang brand. Each book was individually customised to its recipient's size and even included a stitched portrait. One snip of the binding and the book became a perfectly tailored pair of jeans.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again