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Epic Denim

Award: Wood Pencil

Wood Pencil / Direct / Art Direction for Direct / 2015

Each year denim brand Mustang hosts an exclusive dinner at the Bread & Butter trade show in Berlin. This 2014 invitations were less than conventional. Created by Kolle Rebbe, the invitations took the form of a pair of jeans, folded and bound into a 10-page book. Stitched illustrations and texts told of the old legends and recent successes of the Mustang brand. Each book was individually customised to its recipient's size and even included a stitched portrait. One snip of the binding and the book became a perfectly tailored pair of jeans.

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