Audi Test Drive Cube
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Mail / 2015
The Audi Test Drive Cube is a device that brings the Audi A8 directly to the customer. To activate it, the recipient simply presses the Cube's original Audi start/stop button. A countdown beings, geographic coordinates are sent, and 90 minutes later a new Audi A8 is delivered directly to the customer's door for a 24-hour test drive. Each Cube delivered generated a test drive. And almost every fourth customer who activated the Cube bought a new Audi A8, marking a sales rate of 24%.
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