Together Sweater
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2015
Inspired by the generosity at the heart of the collaboration between Target and Toms, Mother New York found a playful way to literally bring people together in the spirit of giving. The Together Sweater is designed to fit multiple people, and was sent to friends of Target and Toms to help promote the message of togetherness. Celebrities including Victoria Justice and Meghan Trainor cozied up in their sweaters and shared the joy online, creating a contagious cultural moment around the partnership.
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