It's often said that technology is robbing children of their innocence. For Christmas 2014, Shackleton wanted to give it back. They developed SantApp, an iPhone and Android app that uses a smartphone's loudspeaker and camera light to recreate the presence of Santa Claus in living rooms. Shackleton sent a special mailshot to clients and friends, designed to amplify the SantApp experience. Using a spray and stencil, parents could leave footprints for their kids to find, taking the sensory experience created by their smartphone one step further.
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