• Loading…

Vote on Garbage, Vote with Garbage

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail / 2015

By 2018, existing landfills in Hong Kong are set to be full. Despite this pressing crisis, the Hong Kong government had yet to take action to resolve the issue. To inspire activity, Greeners Action partnered with DDB Hong Kong and distributed two different coloured garbage bags to Hong Kong residents. Each colour represented a different proposed solution to tackling the encroaching landfill crisis. Residents could easily and publicly express their opinion on how to solve the garbage disposal crisis by simply disposing of their garbage. By including everyone in this important environmental issue, Greeners Action forced the government to take a more active role in solving it.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again