The World Health Organization estimates that 400,000 lives could be saved every year through the early detection and treatment of breast cancer. But 70% of New Zealand women don't check themselves regularly. So, Colenso BBDO created Breast Cream, a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying the cream helps you look and feel for lumps and changes that could be signs of cancer. By creating a beauty product, Colenso BBDO engaged women that might normally switch off when confronted with traditional breast cancer campaigns, and gave them a comfortable and tangible way to regularly check their breasts.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.