• Loading…

Icons

Award: Graphite Pencil

Graphite Pencil / Direct / Art Direction for Direct / 2015

To promote the Sunday Times' new culture section, Grey London paid homage to classic and contemporary culture in a meticulous 50-second spot. The single continuous take spans six different scenes, each purposely built to match its reference. Travelling through various lighting setups and set designs, with multiple props and complex costume changes, the spot begins with a transition from famous sculpture the Thinker to Forrest Gump, and concludes as Reservoir Dogs segues into Daft Punk.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again