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The NX Rover

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2015

Created by Samsung, the Galaxy NX is the world's first professional-grade camera with 4G connectivity. But people associated 4G with smartphones, not pro-grade photography that could be shared instantly. To make people reassess the potential of 4G photography, Cheil UK created a platform as innovative as the camera itself. The NX Rover is a high-end, web-controlled robot which put the camera in the hands of photographers everywhere. Offering exceptional fidelity and control, users got behind the lens at diverse events and locations, including Rome, Iceland and London Super Comic Con. The NX Rover demonstrated the image quality and connectivity of the Galaxy NX to photographers all over the world, many of whom saw their photos showcased on the campaign microsite and across social media.

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