D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

The Other Side

Award: Graphite Pencil

Graphite Pencil / Digital Marketing / Digital Adverts / 2015

Honda's sales were in decline across Europe. The average age of buyers had risen to 62. People chose the brand for rational reasons. This interactive video demonstrates the crazier, more impulsive side of Honda. The Other Side seems to tell the story of a man calmly picking his kids up from school in the Civic. But, whenever viewers type R, they see that same man driving the Civic Type R, acting undercover in a police sting operation. The stories run in perfect parallel, seamlessly transitioning at the viewer's will. The campaign site was visited 2.3 million times with 1.8 million unique visitors.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again