• Loading…

Self-Destructing Book

Award: Wood Pencil

Wood Pencil / Digital Marketing / Integrated Digital Campaigns / 2015

For the launch of James Patterson's latest book Private Vegas, Mother wanted to demonstrate that even after publishing over 90 books, he's still the master of thrill. Reinventing the reading experience by making it a thrilling race against time, Mother gave people just 24 hours to read Private Vegas before it self-destructed. The campaign offered two versions of the book. An outrageous $294,038 physical version was promoted via an online film, while 1,000 free digital copies were released to readers. The campaign site tracked readers progress in real time, generating a community of fans all reading against the clock.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again