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The DNA Project

Award: Graphite Pencil

Graphite Pencil / Digital Design / Websites / 2015

The DNA Project gives users a direct connection to the artist j.viewz and his creative process as he composes music for his next album. The digital platform allows him to record and post video and audio logs, cataloguing the progress of each track. Fans can follow the diary as the artist documents everything from interviews and confessions to collaborations and experiments. With each post, the layers of a song build up. When a track's timeline is complete, it becomes available for download and the next song story begins. Offering fans intimate interactions with the artist, the site has a beautiful and intuitive user interface bolstered by sound design from j.viewz himself.

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