Tamabi is the nickname of the Tama Art University, one of Japan's top art schools. This campaign from MR_Design utilises the university's slogan Made by Hands. The agency produced a series of visuals stemming from the same simple format, with over 100 variations that spanned several media, including art and design magazines and posters displayed on campus. As a testament to the campaign's popularity, variations are still being produced, and the number of candidates applying to Tamabi has increased.
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