• Loading…

Words Can Be Weapons

Award: Graphite Pencil

Graphite Pencil / Crafts for Design / Typography for Design / 2015

The Center for Psychological Research in Shenyang, northern China, is a government body concerned about the rise of juvenile crime in the country. They wanted parents and teachers to understand that emotional abuse during childhood can cause significant psychiatric problems in later life, sometimes leading to violent crime. To persuade parents to reassess their behaviour, OgilvyOne Beijing asked six juvenile delinquents to describe their childhoods. In each case, abusive words were instrumental in the formation of their character. The agency took these words and transformed them into the same weapons the juveniles had later used to commit crimes. The stark, steel weapons were displayed at an exhibition, where people were invited to deconstruct them and their surrounding stories. Extending the stories to the web, interactive 3D renderings were created and presented across touchscreens and tablets.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again