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Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2015

With the tea market saturated, new products need to stand out. Landor distanced new tea brand Wait from well-worn advertising stories of origins and traditions and, instead, focussed on a commonly shared insight: people just don't have enough time these days. Wait celebrates patience as the ultimate luxury, inviting people to enjoy the specific wait times of each tea with spectacular and evolving illustrations.

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