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Google Year in Search

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2015

The things we search for online say a lot about who we are. Our search history is more telling than what we share through social media. Search data can tell us what the world wants to know about anything. It's a raw and fascinating survey of humanity. Year in Search was the story of 2014 told through the trillions of searches made throughout the year, a data-driven snapshot of humanity. The centerpiece of the campaign was a film in which every piece of footage used was informed by search data. The story of 2014 that only Google can tell.

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