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Dandelyan Bar Identity

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Expression in Print / 2015

Following the success of Ryan Chetiyawardana's Hoxton bar, he was employed to open a bar in the new boutique luxury hotel Mondrian London. Modern botany represented the vision for the bar. So, to reference the experimental and botanical nature of the cocktails, Magpie Studio took archival drawings and gave them a twist by injecting vivid colours and interweaved typography. The menus were designed to be precious and desirable. The fact that 200 were stolen in the first two weeks is testament to their success.

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