• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Zucca Dayz

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Medium Organisation / 2015

Japanese fashion brand Zucca needed a new line to attract younger customers. In a radical overhaul, Village turned Zucca into a supermarket, complete with trolleys and appropriate packaging, design and displays. New clothing items were designed according to the supermarket motif and were packaged in the aluminium containers usually found in Japan's market aisles. The new look clearly communicated lower prices and a friendlier everyday lifestyle.

  • Zucca Dayz
  • Zucca Dayz
  • Zucca Dayz
  • Zucca Dayz
  • Zucca Dayz
  • Zucca Dayz
  • Zucca Dayz
  • Zucca Dayz

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again