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Award: Graphite Pencil

Graphite Pencil / Branding / Brand Experience & Environments / 2015

ACE Content worked with The North Face to develop an experiential extension of the brand's See For Yourself campaign. The North Face #SeeForYourself Cab drove around New York City giving unsuspecting passengers a choice. They could continue with their normal day or have an epic outdoor experience. Those who chose to 'see for themselves' were taken on incredible once-in-a-lifetime adventures. Some went surfing in Rockaway Beach, New York. Others were taken to Canyonlands National Park, Utah, a massive 2,138 miles from where they were picked up. The adventures were captured and turned into a series of online films, amassing over a million views in just one month.

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