• Loading…

#SeeForYourself

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Experience & Environments / 2015

ACE Content worked with The North Face to develop an experiential extension of the brand's See For Yourself campaign. The North Face #SeeForYourself Cab drove around New York City giving unsuspecting passengers a choice. They could continue with their normal day or have an epic outdoor experience. Those who chose to 'see for themselves' were taken on incredible once-in-a-lifetime adventures. Some went surfing in Rockaway Beach, New York. Others were taken to Canyonlands National Park, Utah, a massive 2,138 miles from where they were picked up. The adventures were captured and turned into a series of online films, amassing over a million views in just one month.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again