• Loading…

Extraordinary Challenges

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Digital Marketing / 2015

PwC helps many of the world's largest companies take on enormous challenges. Most people, though, are unaware of the work they do. To show them, Deutsch created an interactive website with 3D animated stories that bring PwC's extraordinary projects to life. Simple symbolic objects open to reveal intricate dioramas users can explore. Each scene tells part of the story and brings PwC's true capabilities to life. The project involved twelve animators, 184 motion capture sequences, and over 375,000 hours of rendering time, all seamlessly integrated into a custom HTML5 web app.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again