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Extraordinary Challenges

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Digital Marketing / 2015

PwC helps many of the world's largest companies take on enormous challenges. Most people, though, are unaware of the work they do. To show them, Deutsch created an interactive website with 3D animated stories that bring PwC's extraordinary projects to life. Simple symbolic objects open to reveal intricate dioramas users can explore. Each scene tells part of the story and brings PwC's true capabilities to life. The project involved twelve animators, 184 motion capture sequences, and over 375,000 hours of rendering time, all seamlessly integrated into a custom HTML5 web app.

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