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Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2014

95% of music distributed in the Middle East is downloaded illegally. Rampant piracy has not just harmed the industry, but has also put the entire region in the spotlight for the wrong reason. The campaign’s objective was to persuade those who enjoy and appreciate music to give it a second thought before downloading.

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