To educate guys on how to achieve their desired hairstyle, Axe took the familiar yet mundane format of online tutorials and created a more engaging step-by-step guide. A specific world was created around each of the products, which amplified their attributes.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.