• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Mantorials

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Digital Marketing / 2014

To educate guys on how to achieve their desired hairstyle, Axe took the familiar yet mundane format of online tutorials and created a more engaging step-by-step guide. A specific world was created around each of the products, which amplified their attributes.

  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again