• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Second Chance

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Digital Marketing / 2014

How do we get people to reassess their prejudice against ex-offenders? An interactive pre-roll put the viewer in the position of interviewing an ex-offender. By subverting the 'Skip Ad' button, we challenged their beliefs. Each time they hit 'Skip Ad' the ex-offender returned, begging for a 2nd chance. However, if they didn’t 'Skip' him, he grew in confidence, telling of all the positive things he’s done to improve himself.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again