There are two kinds of people. The ones who think travel is a luxury and the ones who believe travel is a necessity. Expedia’s target market is the second group. They acknowledge the value of travel, and have given it a valuable role in their lives. This resulted in the creative platform “Travel Yourself Interesting.” We dramatised the fact that travel experiences make you a more interesting person when you return. The TVC's show the underdogs triumphing over people on whom the spotlight usually shines because travel has suddenly transformed them into very interesting people.
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