There are two kinds of people. The ones who think travel is a luxury and the ones who believe travel is a necessity. Expedia’s target market is the second group. They acknowledge the value of travel, and have given it a valuable role in their lives. This resulted in the creative platform “Travel Yourself Interesting.” We dramatised the fact that travel experiences make you a more interesting person when you return. The TVC's show the underdogs triumphing over people on whom the spotlight usually shines because travel has suddenly transformed them into very interesting people.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.