We created the first child-friendly version of chemotherapy. Something capable of changing children’s negative perception of the treatment:IV Covers, designed to transform the chemotherapy into a “Superformula.” Based on characters from the Justice League, they covered all the hospital's IV bags. To give these covers a more powerful meaning, we created a whole story around them and also re-decorated the pediatric ward with the Super Heroes’ theme.An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.