• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Lifebuoy Roti

Award: Wood Pencil

Wood Pencil / White Pencil / Advertising & Marketing Communications / 2014

In India, millions die due to diarrhea. The simple act of washing hands with soap before eating can reduce the incidence of diarrhea. However consumers are either blissfully unaware or they simply forget. Which is why, we decided to focus on meal time as an important hand-washing occasion. However the conundrum was how to deliver this otherwise obvious message impact-fully, so that it was internalized, impacted behaviour? We decided to heat-stamp Rotis (a staple diet) to create an edible message that reminds you to wash your hands right before eating.

  • Lifebuoy Roti
  • Lifebuoy Roti
  • Lifebuoy Roti

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again