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Days Of Hope

Award: Wood Pencil

Wood Pencil / White Pencil / Advertising & Marketing Communications / 2014

Instead of presenters the homeless anchor the weather forecast followed by an emotive message with an impactful charity appeal. The innovative idea has been implemented across Europe through national TV stations. The breakthrough format attracted a lot of attention from the press, coverage on TV, blogs and social media with a global coverage, appearing in traditional and social media in over 60 countries. So far 350 million media impressions have been reached and a media value of 7 Million EUR.

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