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Can't Be Covered

Award: Wood Pencil

Wood Pencil / White Pencil / Advertising & Marketing Communications / 2014

Women's abuse has always been a taboo subject in Saudi Arabia, and constantly brushed under the carpet. This campaign helped change a nation by bringing to light the domestic abuse issues that exist in the Kingdom when finally a new law was announced to protect women from the hands of their abusers. A first and groundbreaking campaign for Saudi Arabia.

  • Can't Be Covered

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