Can't Be Covered
Award: Wood Pencil
Wood Pencil / White Pencil / Advertising & Marketing Communications / 2014
Women's abuse has always been a taboo subject in Saudi Arabia, and constantly brushed under the carpet. This campaign helped change a nation by bringing to light the domestic abuse issues that exist in the Kingdom when finally a new law was announced to protect women from the hands of their abusers. A first and groundbreaking campaign for Saudi Arabia.
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