• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Make Them Pay

Award: Wood Pencil

Wood Pencil / White Pencil / Advertising & Marketing Communications / 2014

One taboo question designed to make feminism relevant to a new generation. British women still earn around 20% less than their male colleagues. Over 40 years after the Equal Pay Act was introduced, there’s still a pay gap. A gap that isn’t expected to close until 2057. Make Them Pay was created to close it sooner. It encouraged women to do the most uncomfortable thing they could in business: ask their male colleagues what they earned. A simple question to raise awareness & agitate for change. Supported by the British Prime Minister, Make Them Pay is now driving legislative change in the UK.

  • Make Them Pay
  • Make Them Pay
  • Make Them Pay
  • Make Them Pay
  • Make Them Pay
  • Make Them Pay

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again