The creative in charge of the campaign is the father of a boy with Down’s syndrome. Pablo explained his first reaction when Luca was born and how everything changed later: ‘Little by little, Luca appeared and the Down’s syndrome disappeared’. Based on Pablo’s experience, we wanted to create a story about inclusion and love, instead of something that was a fiction written purely for advertising. This led us to produce a short road movie, starring Pablo and his son as they participated in ‘The 1000 Miles Sport’, a classic car rally that is held in the beautiful region of Patagonia.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.