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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2014

Behind closed doors, tobacco companies have said some horrible things about the people they target as customers, namely African Americans, homosexuals and women. With access to their private documents, we created fake ads (disguised as real ads) using their own words against them. We asked people to imagine if Big Tobacco spoke to them the way they spoke about them.

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