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Sorry, I Spent It On Myself

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / Cinema Commercials 61-120 seconds / 2014

Christmas is all about giving, sharing and caring. We wanted to take this traditional message and turn it on its head, creating something unique for Harvey Nichols – the UK's leading luxury fashion retailer. We invented a new line of products for the festive season: ‘The Sorry I Spent It On Myself Gift Collection’ – a range of budget presents that would allow customers to spend less on others, and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The advert shows these gifts being given and the consequences that go with it.

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