• Loading…


Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Commercials 41-60 seconds / 2014

In 2013, AXE Launched the AXE Apollo Space Academy, a global competition to send guys to space. The campaign idea – ‘leave a man, come back a hero’ – suggests that, when it comes to attracting girls, no one beats an astronaut. In our film, a heroic fireman rescues an attractive girl from a burning building. Once safe, the girl looks longingly into our hero’s eyes, but the moment is disrupted by an astronaut who appears from nowhere. The girl runs into his arms, while a call to action encourages guys to sign up online for a chance to go to space.

  • Fireman
  • Fireman
  • Fireman
  • Fireman

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again