Chicken
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2014
To demonstrate Magic Body Control, Mecedes-Benz’s highly effective stability system, we used an unconventional approach: dancing chickens. Chickens are able to keep their heads still, no matter how their bodies move, making them a strange and striking analogy for the function Magic Body Control provides. With the 80s disco hit ‘Upside Down’ by Diana Ross we found the ideal musical complement. The song’s elegance fits the brand perfectly while its lyrics support the visuals’ rhythm, letting the hens show off their dancing skills. The video’s success was remarkable, gathering 11 million YouTube views.
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