• Loading…

smart "Offroad"

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2014

We show the smart fortwo in an off-road environment where it fails every challenge. With these absurd images we turn a presumed waekness into a strenghth: Just like SUV's are not made for the city, the smart fortwo is not made for off-rorad driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.

  • smart "Offroad"

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again